Selling Value — Resources

Selling Value Figures

Impactful Insight From Mark

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About Mark

Mark is a pricing expert who helps companies understand value, how to create it, communicate it and capture it.

 

He has a PhD from U.C. Berkeley and an MBA from Santa Clara University, plus 25+ years pricing experience. As an educator, speaker and coach, Mark applies innovative, value-based pricing strategies to guide growth and increase profits for large and small companies.

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Value Map

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Value Map Waypoints

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Analytical Journey

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Relationship Journey

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Trust Journey

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Summarized Buyer’s Journey

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Buyer's Value Journey

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Example for Training Sales

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Revenue Contribution