With the extedned book package you will receive the information YOU need in order to drive growth in your subscription business. Clarity and certainty will be established around which tasks drive growth at your current stage. Subscription business models are new and confusing. You are extremely busy creating and implementing products and programs. You and others have so many more ideas than resources. This course provides you the framework to think about subscription businesses that will give you the tools and the confidence to prioritize your activities.
Here’s what you’ll learn in this course:
Mark has been curious about pricing since being a child when he wondered why companies use 99 cents as price endings and later studied that topic in his doctoral program at UC Berkeley. He has researched pricing, was a pricing executive at a $2.5B semiconductor company, and used pricing when starting and selling three companies.
Mark’s mission is to educate salespeople about value-based pricing, which simply means charge what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value and that’s when they bring in Mark to help connect the dots.
Plus get access to our online course
Accelerate Your Subscription Business